Growth Marketing Masterclass

In this course you will learn to master data-driven and AI-powered strategies to grow users and revenue for your business. You will learn how industry leaders at top companies and startups think about growth marketing and how they successfully grew their business using modern strategies and tactics.


This course is open to the public and designed for marketing professionals, and those working in adjacent functions such as leadership, product, and engineering that want to better understand the latest marketing strategies.

growth marketing masterclass

$695 USD

Apr 23 - May 21, 2024

Live Online on Tuesdays from 6:30 to 8:15 p.m. PT

April 17, 2024

Learn How to Grow to Millions in Revenue and Users

Unparalleled Access

Learn growth marketing from seasoned industry leaders from the biggest names in tech

Data-Driven Marketing

Understand how to utilize the latest data and AI-driven marketing strategies & tactics

Appropriate for all levels

This course will deliver the latest approaches to marketing and is appropriate for early career and seasoned marketing professionals, as well as adjacent functions such as founders, product, and engineering.

Berkeley Insights

Join the Berkeley community and gain insights from the world's #1 university for startups and #1 public university

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About the Course

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Learn Key Marketing Frameworks

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Master Important Channels

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Utilize Data for Growth

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Explore AI in Marketing

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Insights from Seasoned Instructor

What You'll Learn

Introduction to Growth Marketing Strategy covers foundational frameworks that span user acquisition to lifecycle marketing. You will learn how to use some of the most important marketing channels today, such as performance ads, editorial and programmatic SEO content, user acquisition loops like referrals, influencer marketing, lifecycle emails, and notifications strategy. Learn how to use data-driven insights to come up with growth hypotheses and test them through experimentation. You'll also get exposed to the latest AI-powered growth marketing strategies so that you have a lens into how generative AI content, automation, and workflow tools can help you accelerate revenue. Whether you're looking to grow new users or maximize revenue, this course will equip you with the frameworks and executional skills to lead and grow your business.

The course instructor comes from a 12-year career as a growth executive building and leading growth teams for companies such as Meta (Facebook, Instagram, and WhatsApp), Pinterest, Descript (Series C led by OpenAI), and Indiegogo. The course will feature guest lecturers from a variety of growth executives to share real-life examples.

Course logistics

  • Times: Tuesdays 6:30-8:15 p.m. PT
  • Dates: April 23 to May 21, 2024
  • Registration deadline: April 17, 2024
  • Location: Live online via Zoom
  • Enrollment limit: 60 participants
  • Cost: $695

Get Your Growth Marketing Certificate

Certificates are awarded by UC Berkeley College of Engineering on completion of program. To receive a certificate, participants must:

  • Attend at least 4 out of 5 live class sessions.
  • Complete the course project.
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What We'll Cover

Over the course of 5 weeks, this course will present hard earned frameworks from a 12-year career in growth that you won’t be able to find anywhere on YouTube or the Internet.

Meet the Instructor

Sandy Diao, Growth Executive & Investor

Sandy Diao is a growth executive with a track record of scaling user bases from zero to hundreds of millions. Diao has led growth teams for over 12 years at industry-leading companies such as Meta (Facebook/Instagram) to build full-funnel growth programs for hundreds of millions of users, Pinterest as the first B2B growth hire to acquire the first million business customers, and Descript (Series C led by OpenAI and a16z) as the first growth hire. Diao invests in software companies as a Venture Partner at IOVC and also advises early stage founders on growth marketing. Diao is a keynote speaker and lecturer at over thirty conferences on the topics of growth strategy and entrepreneurship.

Guest Lecturers from Top Companies

This course features growth executives from fast-growing companies such as Meta, TikTok, a16z, and more.

Colby Raden 1

Colby Raden, Sr. Director of Growth Marketing at Meta

Ethan Smith 3

Ethan Smith, SEO Growth at Graphite

Junyan Xie 4

Junyan Xie, Head of Growth & Product at TikTok

Loved by Former Participants

See what some of our former participants, spanning marketing managers to founders had to say:

Sandy is really an expert of growth marketing and provided enough resource for us to get a deeper understanding of the space.

-Director of Growth at Company with >$700M Revenue

Very prepared and developed a incredible curriculum that gave me a great overview of the subject.

- Product Manager at Google

The frameworks, content, and examples have been nothing short of excellent; so much value.

– Founder, Series A Startup

Registration ended April 17th

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Keith McAleer